Will Guidara ’97's published a new book

In his latest book Unreasonable Hospitality, restaurateur, author Will Guidara ’97 shares many of the lessons about service and leadership he learned over the course of his long career in the restaurant business, and makes the case that any business can choose to be in the hospitality industry by taking ordinary transactions and turning them into memorable experiences. Click here to watch his TED Talk "The secret ingredients of great hospitality."