Trade Is Not a Four-Letter Word by Fred Hockberg '70

Fred Hochberg '70's new book , Trade is not a Four-Letter Word, examines trade myths with the help of six everyday goods - the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the HBO series Game of Thrones.
Trade Is Not a Four-Letter Word is the antidote to today’s acronym-laden trade jargon pitched to voters with simple promises that rarely play out so one-dimensionally. It’s time to read between the lines. Packed with colorful examples and highly digestible explanations, Trade Is Not a Four-Letter Word entertains as it dispels popular misconceptions and arms readers with a thorough grasp of the basics of trade."